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Abandoned shopping cart email strategy in 2017

An ecommerce website should avoid many things, and one of them is abandoned shopping cart. Due to some research of Cart abandoned rate in Baymard Institute, it is about 68%. Do you know what that means? That means only 1 in every 4 customers could finish purchasing online shopping.

However, a great marketer must understand the circumstance, then target these lost customers with the abandoned shopping cart email strategy. There is a lack of proper marketing strategy to target these potential customers early in the buying process. The shoppers are simply retargeted later with Facebook ads alone.

So how efficient the abandoned shopping cart email strategy, especially in 2017 is? Let's find out

1, Segmentation - First Abandoned Shopping cart email strategy

When a subscriber receive a personalized email, he or she is more likely to take action. A wise store owner doesn't want to miss this chance. But sharing coupon is not always a regular solution. Sometimes you could not recover the carts in exchange of bringing more intent of the abandon.

Affiliate marketing is a good action, and when combine with something like Magento 2 Refer a friend, you could help your customers build a shopping system. For each time they refer a new friend to purchase in your shop, they have more commissions to lengthen their shopping life spans.

2, Unique subject line of Abandoned Shopping Cart Email

Subject line is the first thing attract the receiver's attention. If the receiver trust the sender, and the subject line is unique, they will more likely to read the email, and therefore, more likely to act. 

When recipients read your subject lines, they should be reminded of what they left behind. A well-written subject line can go a long way toward piquing the interest of reluctant customers. So, don’t be lazy when crafting your subject lines for cart recovery emails. Depending on what is triggering (discussed in step 5) the email, you can include urgency, scarcity, or emotions like anxiety to influence hesitant shoppers.

3, Responsive Email, and Responsive Checkout Process:

You can create a great email that includes rich product images, compelling copy, a good offer, and a good CTA. However, if it’s not responsive across all devices, such as laptops, tablets, and smartphones, it’s not going to increase your conversions. Being responsive is the key to making the customer experience seamless because people are checking their emails on different devices, mostly mobile. How optimized your emails are for these devices will play a significant role in determining whether or not people will complete their purchases.

Your Checkout Process need to be more responsive, quicker and easier to reduce abandoned cart rate. One step checkout for Magento 2 should be considered if you are using Magento 2 for your ecommerce website.

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